Eric Jaffe

For years I wrote a column for Fast Company Design called Evidence, which explored the science behind innovation, behavior, and all things design—from tech to urban to commercial. You can find a full list of columns here, and a selection of some favorites below.

CO.DESIGN EVIDENCE

• Morning People Vs. Night Owls: 9 Insights Backed By Science

• Everything Science Knows Right Now About Standing Desks

• The Science Of Comic Sans

• The Science Of A Great Subway Map

• Want To Be More Productive? Buy Some Desk Plants

• The Science Of Cool

• Why Creativity Thrives In The Dark

• The Science Of Politely Ending A Conversation

• The Neuroscience Of "Harry Potter"

• Why It's So Hard To Detect Emotion In Emails And Texts

• The Case For Letting Employees Choose Their Own Job Titles

• The Neuroscience Of Emoticons

• 6 Scientific Reasons You Can't Stop Looking At Ruin Porn

• The Next Big Thing In Urban Planning? Backyard Cottages

• The Fascinating Neuroscience Of Color

• Why We Love Top 10 Lists

• These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

• The Science Of Comic Strips

• Why Our Brains Love Curvy Architecture

I've also contributed to a number of other publications over the years. Again, some highlights below, these in roughly chronological order.

MISC WRITING

• Delivery vehicles waste a lot of time searching for parking. Cities can fix that (City Monitor)

• The Water Next Time (The Atlantic)

• The Urban Future of the American Suburb (The Atlantic)

• Gen. Patton's 1943 Memo Accusing Mental Casualties of Cowardice (Slate)

• Why Wait? The Science Behind Procrastination (APS Observer)

• Building a Fearless Mind (APS Observer)

• Awfully Funny (APS Observer)

• What Do Men Really Want? (Psychology Today)

• How the Post Road Wrote New England’s History (Boston Globe)

• The Road That Paved the Way to Revolution (New York Post)

• The 'contagion' of social networks (Los Angeles Times)

• Debate over cognitive, traditional mental health therapy (Los Angeles Times)

• Interview: Daniel Gilbert (Smithsonian)

• Good Gone Wild (Science News)

• My Brain Is a Walnut (Slate)

• Fishy Business (Boston)